It’s no secret that generating leads is the most important component of marketing. When you turn a site visitor into a lead, and then that lead becomes a customer, you’ve done your job, but you need to follow up on that accomplishment. As the experts at HubSpot say, “A successful lead generation engine is what […]
Do you have a personal Instagram account that you use to share pictures of your family and your last vacation, but don’t really see how it fits into your advertising plan for the products or services you sell? Hold on to your smart phone, because leveraging Instagram for your business can be an inexpensive yet […]
A digital marketing strategy is essential for any small business. How often do you look up a business before deciding to visit or buy from them? Keep in mind that your customers are doing the same thing when looking for products and services like yours. Without a website and strong citation references (your Google & […]
According to Sales Force’s Small and Medium Business Trends Report, automation is helping small businesses thrive, while those not embracing automation are struggling. As part of the report, Salesforce Research surveyed 500 small business owners representing companies with less than 200 employees. The study found that small businesses automating their processes are 1.6-times more likely to […]
Even as Google makes itself the new “homepage” for local, it’s becoming more and more important for local businesses to maintain a website.